Less Sugar, Same Great Taste: UnSugar Sweet Protein Is Now Ready for US Brands
Your customers want less sugar. They will not give up taste. Here is how we help you give them both, and how to get started this week.
Cut the sugar. Keep the taste.
The 30-second version
- UnSugar Sweet Protein is 1,000 times sweeter than sugar, so a tiny amount does the work.
- It typically replaces 60 to 90% of the sugar in suitable formulations, and up to 90% in dairy and fruit-forward products.
- It tastes like sugar, with no bitter aftertaste.
- We are ready for US brands now: pilot trials are underway and our first supply agreement is signed.
- Getting started is simple: request samples, and our food scientists help you from the first bench trial to supply.
Your customers want less sugar. They will not give up taste.
Three in four Americans say they are trying to limit or avoid sugar (IFIC 2025 Food and Health Survey). So brands are racing to launch reduced-sugar products.
The catch? Most sugar swaps change the taste. A bitter finish. A thin mouthfeel. A product that just is not the one people loved. We built UnSugar Sweet Protein to fix exactly that.
Meet UnSugar Sweet Protein: a pinch does the work
1,000x sweeter than sugar | 60 to 90% of the sugar replaced* | 0 bitter aftertaste
UnSugar Sweet Protein is a sweet-protein ingredient. Because it is 1,000 times sweeter than sugar, you need about one part to replace 1,000 parts of sugar.
The first thing tasting panels notice is the finish. It tastes like sugar, then it is gone. No bitter tail. In a blend, it can even soften the lingering off-notes of stevia and monk fruit.
*In suitable formulations. Results depend on your product.
The secret is the blend: our 65/35 rule
Sugar does more than sweeten. It adds body, browning and texture. So we do not ask one ingredient to do everything.
The 65/35 rule
Take 65% of the sweetness from UnSugar Sweet Protein and 35% from your current sweetener. Then adjust by taste.
You keep the parts of your recipe that already work, and you cut most of the sugar.
Real example: our classic lemonade starter formulation cuts 65% of the sugar and keeps the bright, sweet first sip.
Where it shines
Typical sugar reduction in suitable formulations. Every product is different, and we will help you find the right level for yours.
| Your product | Typical sugar cut |
|---|---|
| Lemonades, teas, juices, sports and energy drinks | 60 to 90% |
| Sodas and sparkling drinks | 70 to 80% |
| Flavored milk, yogurt, drinkable yogurt, ice cream | Up to 90% |
| Protein shakes, powders and bars | 50 to 80% |
| Gummies, soft chews and chocolate | About 50% |
| Ketchup, BBQ sauce and dressings | Up to 60% |
Why we are saying "ready" now
A new sweetener earns trust on the bench, not in a brochure. So we proved it in real products first.
- ✓ Pilot trials are underway with US food and beverage teams, in their own recipes and on their own lines.
- ✓ Our first supply agreement is signed.
- ✓ Every trial makes the next one faster. What we learn goes straight into the starting formulations we share with you.
"We did not want to ask brands to take a leap of faith. We wanted proof on real lines first. Now that we have it, our job is simple: help each team get to a reduced-sugar product their customers love, as fast as their process allows."
Vineet Thakar, Chief Business Officer, UnSugar
What you get when you work with us
Samples in two formats. Liquid and powder samples, shipped with the documents your R&D and quality teams ask for first.
A food scientist on your bench. Our applications team helps you from the first formula to the final blend, with support in the US and India.
Data you can trust. Product data sheets, certificate of analysis, allergen statement, and our heat and acid behavior data.
Clear pricing. Priced on cost in use: what it costs to deliver the same sweetness in your product, not a price per kilogram.
From first sip to supply in 4 steps
- Request samples. Tell us your product and your current sweetener at goUnSugar.com/request-samples.
- Bench trial with our food scientists. We send a starting formulation for your category and review your first trial with you.
- Pilot on your line. We support scale-up, including heat and acid checks for your process.
- Supply agreement. Priced on cost in use, so you can compare it directly with what you spend on sugar today.
"The best projects start with one honest conversation about the product, the process and the sugar target. Send us that, and we will send back samples and a starting point you can put on the bench the same week they arrive."
Rishav Raj, Director, Partner Relationships, UnSugar
Quick answers
Can we start a commercial project now? Yes. We are taking on commercial projects with US food and beverage companies, from samples and bench trials through pilots and supply agreements.
How sweet is it? 1,000 times sweeter than sugar by weight. You use about one part to replace 1,000 parts of sugar.
How much sugar can I cut? 60 to 90% in suitable formulations. Most products blend UnSugar Sweet Protein with a smaller amount of their current sweetener.
Does it have an aftertaste? No bitter aftertaste. It tastes like sugar and finishes clean.
What does it cost? We price on cost in use: the cost of delivering the same sweetness in your finished product. Ask our team for a quote based on your formula and volume.
Ready when you are
Working on a reduced-sugar product? Tell us about it. We will send samples and a starting formulation for your category.
Request samples: goUnSugar.com/request-samples. Prefer to talk first? Email sales@goUnSugar.com
About UnSugar. UnSugar Sweet Protein is a sweet-protein ingredient that helps US food and beverage teams cut sugar while keeping the taste. It is 1,000 times sweeter than sugar by weight, typically replaces 60 to 90% of the sugar in suitable formulations, delivers a sugar-like taste with no bitter aftertaste, and works alongside existing sweeteners. Learn more at goUnSugar.com.
Source: International Food Information Council, 2025 Food and Health Survey (via Food Business News), https://www.foodbusinessnews.net/articles/29460-ific-survey-finds-75-seeking-to-reduce-sugar-intake
UnSugar makes no health, medical or glycemic claims for UnSugar Sweet Protein. Product performance, suitability, labeling and permitted claims depend on the finished formulation, use level and applicable regulations. Sugar-reduction ranges are typical starting points in suitable formulations, not guarantees.
Want to taste it in your product?
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