Less sugar, same taste. That is the whole job.
UnSugar is built around one sweet-protein ingredient for qualified food and beverage teams. We are not a consumer brand and we are not selling a science project. We help formulators solve a specific problem, and we like it that way.
Make less sugar taste like no compromise.
Cutting sugar is easy. Cutting sugar and keeping the product worth buying is the hard part, and it is the only part we work on. Here is exactly what that makes us, and what it does not.
What UnSugar is
- A sweet-protein ingredient for qualified food and beverage manufacturers
- An applications team that works in your own recipe at the bench with you
- Technical and regulatory documentation your QA and procurement teams can act on
- A partner from first sample through to pilot and commercialization
What UnSugar is not
- A consumer brand or a retail sweetener you can buy in a store
- A one-for-one sugar substitute that drops into any recipe unchanged
- A health, medical or weight-management product of any kind
- A catalog supplier that ships a spec sheet and wishes you luck
Sugar is under pressure. Taste is not negotiable.
Added sugar is under sustained pressure, from dietary guidance that has only hardened, from front-of-pack labeling, and from shoppers who now read the sugar line first. On the other side, taste still decides the sale. A product nobody enjoys does not earn a second purchase, no matter how clean its label.
The developer caught between those two forces cannot simply cut sugar, because the older tools hit a bitter or lingering wall before the target is met. That gap, between what the market asks for and what the familiar tools can deliver, is the reason UnSugar exists. UnSugar Sweet Protein closes part of it by working with your formulation rather than against it, bringing a rounded, sugar-like sweetness and rounding out the off-notes people associate with stevia and monk fruit.
Four principles that decide what we do.
Application-first
We start with your product and the job sugar is doing in it, not with a pitch about our ingredient.
Proof-led
Technical and regulatory information is treated as part of the product, not an afterthought bolted on at the end.
Collaborative
Tasting, bench evaluation, technical discussion and pilot. That is a working relationship, not a catalog.
Commercially grounded
Use level, cost-in-use, supply and claims get weighed together, because that is how the decision is actually made.
Same sweetness. Better for everyone at the table.
Consumers keep asking for less sugar and keep buying on taste. That tension lands on the desk of a product developer who has to satisfy both, usually with a roadmap already full and a launch date already set. Our job is to give that person a better tool, an applications team that has worked their category, and the documentation to defend the choice to QA, procurement and regulatory without having to oversell it.
From first taste to pilot, with a person on the other end.
We are a working partner, not a catalog. A typical engagement moves through four stages, each designed to retire a specific risk before the next begins.
We would rather be evaluated on documents than on adjectives. Request the technical and regulatory pack and put it in front of your vendor-qualification process.
Who you will actually talk to.
Akshay Mittal
Akshay leads UnSugar and its parent, SarvATGC Technologies, from concept through commercialization of the sweet-protein program.
Dr Alok Kumar Malaviya
Alok leads the science and regulatory program and is the signatory on the FDA, SFA and FSSAI submissions, backed by the R&D team.
Larry Meagher
Larry works with food, beverage and ingredient partners exploring sweet-protein applications, technical evaluation and commercial collaboration.
Casey Cooney
Casey helps qualified teams take the first steps, from application fit and a tasting evaluation to technical documentation and follow-up.
United States and India
UnSugar is a brand of SarvATGC Technologies Private Limited, India.
We would rather lose a deal to a careful question than win one on a claim we cannot defend. In this category the website is a credibility filter long before anyone talks to sales.
We state our status precisely.
We say only what we can prove, and we say it precisely. Understating before overstating is not modesty, it is how you keep the trust of a technical buyer who checks. The full safety and regulatory package is ready for your QA and procurement teams.
The questions teams ask us first.
Is UnSugar a consumer brand?
No. UnSugar is a business-to-business ingredient company for qualified food and beverage manufacturers, formulators, co-manufacturers and distributors. There is no consumer store.
What does UnSugar actually sell?
UnSugar Sweet Protein, a sweet-protein ingredient for sugar reduction, together with the applications support and technical documentation a team needs to formulate with it and defend the choice internally.
Who do you work with?
Food and beverage companies developing reduced-sugar products, from early exploration through to pilot and commercialization, across beverages, dairy, bakery, confectionery, sauces and functional nutrition.
Where is UnSugar based?
United States and India. We support qualified food and beverage teams wherever they develop and manufacture.
Three ways in.
Request Samples
Tell us what you are developing. We review the application and recommend the most useful tasting or technical evaluation path for your team.
Request SamplesRequest the technical pack
Select the documents your role needs: technical data sheet, regulatory and safety summary, certificate of analysis, allergen and dietary statements.
Request the technical packTalk to a specialist
Bring us the product challenge. Connect with the right owner for formulation, technical evaluation, procurement, distribution or partnership.
Talk to a specialist