Sweet protein is ready for your 2027 launches. Here is where to start.
UnSugar Sweet Protein has an FDA GRAS “no questions” letter, so 2027 briefs can include it from day one. Where it fits in beverages, dairy, bakery, protein-forward products and sauces, with a starting point for each.
Category playbook · From the UnSugar R&D Team
The 30-second version
UnSugar Sweet Protein has an FDA GRAS “no questions” letter (GRN 001338), so 2027 briefs can include it from day one. It replaces 60 to 90% of the sugar in suitable formulations and works best alongside a small share of stevia, monk fruit or sugar. Below: where it fits in five categories, a starting point and what to watch.
2027 launch calendars are being set now, and most of them carry the same brief: less sugar, same taste, a label a shopper will trust. A sweet protein is built for exactly that brief. It is 1,000 times sweeter than sugar, so it works in milligrams, and it reads as a clean, sugar-like sweetness rather than the bitter edge many high-intensity sweeteners bring. Here is where to start in each category.
Beverages
Cut a third of the sugar, add UnSugar Sweet Protein in milligrams, and taste cold. Watch the finish; pair with your current stevia or monk fruit for a faster onset. Drinks are usually the easiest category to start in, because sweetness is most of the job sugar does there.
Start here: beverage applications and the classic lemonade starter formulation.
Dairy: yogurt and flavored milk
Cut 30 to 40% of the sugar and add fiber if you need body back. Taste cold, and taste again later in shelf life, because cultured dairy keeps changing in the pack. Sugar also rounds the tang of a culture, so a milder culture or a touch less added acid helps once the sugar drops.
Start here: dairy applications and the reduced-sugar chocolate milk formulation.
Bakery and confectionery
Keep some sugar for browning, crumb and bulk, and let UnSugar Sweet Protein carry the sweetness you remove. Add it with the wet mix so it spreads evenly. It holds its sweetness up to about 98 °C (208 °F), and because water keeps the inside of a moist bake below that, cakes and soft cookies are comfortably in range.
Start here: bakery and confectionery applications and the soft-baked chocolate chip cookie.
Protein-forward products
Bars and shakes need sweetness without adding more grams. As protein climbs, bitterness and astringency climb with it, and a clean sweetness covers them better than a sweetener with its own bitter tail. Check the coating, not only the core: chocolate and compound coatings are where most of the sugar in a bar hides.
Start here: protein-forward applications and the protein-forward nutrition bar.
Sauces and dressings
Reduce the sugar in ketchup and barbecue styles, and add UnSugar Sweet Protein after the cook step so a long, hot hold does not soften the sweetness. Acidity shapes how sweetness reads in a sauce, so taste at serving temperature.
Start here: sauces and dressings applications and the reduced-sugar ketchup and BBQ formulation.
Your first 30 days
- Pick one product. Choose something you sell today, with a clear sugar target.
- Request a sample box. It arrives in about 7 days, with a certificate of analysis.
- Run a side-by-side bench test. Your current product against a reduced-sugar version, tasted blind.
- Send us your results. We review your first trial free of charge and suggest the next adjustment.
- Plan the pilot. Lock the formula, the dose and the label position, then scale.
Ready when you are
A sample box with a certificate of analysis reaches US teams in about 7 days, and we review your first trial free of charge. One gram of powder can replace up to about 1 kg of sugar.
Quick answers
Can sweet protein replace all the sugar? It replaces the sweetness. Sugar also gives bulk, browning and texture, so most products keep some sugar or use fiber or allulose for those jobs.
Liquid or powder? Liquid for beverages and water-based systems; powder for dry mixes and fatty or anhydrous systems.
Can we use it in US products? UnSugar Sweet Protein has an FDA GRAS “no questions” letter (GRN 001338, November 4, 2026) for use as a general-purpose sweetener in foods, excluding infant formula and USDA-regulated products.
How much sugar can I take out? 60 to 90% in suitable formulations, depending on the category. Bakery and confectionery sit lower because sugar is doing structural work there.
How fast can we start? A sample box arrives in about 7 days, and we review your first trial free of charge.
About UnSugar
UnSugar Sweet Protein is a sweet-protein ingredient that helps US food and beverage teams cut sugar while keeping the taste. It is 1,000 times sweeter than sugar and replaces 60 to 90% of the sugar in suitable formulations. UnSugar Sweet Protein has an FDA GRAS “no questions” letter (GRN 001338, November 4, 2026) for use as a general-purpose sweetener in foods. Contact sales@goUnSugar.com.
Reduction figures and starting points are formulation targets, confirmed by bench testing in your own product. Performance and labeling depend on the finished formulation, use level and applicable regulations; confirm any on-pack wording with your regulatory team. We make no health, glycemic or calorie claims for UnSugar Sweet Protein.
Want to taste it in your product?
Request samples and the technical spec, and our team will help you plan the evaluation.
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