Functional Nutrition · Starter formulation

Protein-Forward Nutrition Bar

Nutrient-dense, satisfying sweetness, minimal added sugar.

Up to 80% less added sugar

Request Samples → Request the technical pack

Why it wins on shelf

What this does for your brand, not just your batch.

On shelf A cleaner label

A reduced-sugar version with a sugar line shoppers actually read, and a story you can build a pack around. Confirm any on-pack wording with your regulatory review.

Repeat purchase Tastes like the original

The sweet protein carries a clean, sugar-like sweetness, so it still tastes like the product people came back for.

Stand behind it A story you can defend

A sweet protein, digested like other dietary proteins and used at milligram levels, so it adds no sugars. Full safety and regulatory documentation is ready for your quality and regulatory teams.

The idea

Why this one is worth building.

There is growing demand for small-portion, nutrient-dense foods for shoppers eating smaller, protein-forward portions. This is a food-category opportunity, and the sweet protein fits the reduced-sugar, higher-protein positioning these products want.

How it comes together

The formulation approach

Use the sweet protein for the sweetness and allulose for bulk and binding. Keep the deck clean and the added sugar low. This describes the food and its market fit only, and makes no appetite, weight or medical claim of any kind.

A worked example. In a 50 g serving that carried about 12 g of sugar, about 80% of the sweetness comes from UnSugar Sweet Protein and the rest from your existing sweetener. You dose the sweet protein in tiny amounts, and your applications team confirms the exact amount for your product. This reduction is the target we formulate to; these figures are formulation targets our applications team works to, confirmed in your own product by bench testing.

Where it sits on the label

Nut and seed base, protein blend, allulose, chicory fiber, brazzein (sweet protein)

A small use rate keeps a short, clean ingredient statement that ends in brazzein (sweet protein). We provide the label declaration position for your review.

The bar we formulate to

Your panel can’t tell it lost the sugar.

We start from your best full-sugar version, add the sweet protein as one variable, then cut the sugar step by step while the sensory scores hold. These figures are formulation targets our applications team works to, confirmed in your own product by bench testing.

Good questions

The bits your team will ask.

How much sweet protein does this use?+

Very little. UnSugar is 500 to 2,000 times sweeter than sugar, so a little goes a long way. Your applications team confirms the exact amount for your product.

Can we get the full formula sheet?+

Yes. The detailed starter formula, with exact use levels and process notes, is shared with qualified food and beverage teams. Request the technical documents and tell us the application.

Do you help us formulate it?+

That is the plan. Request Samples, and our applications team works the first bench trial with you, dials in the dose and blend, and helps you plan the path to pilot.

Build it for real